Environmental Factors Paper

IntroductionI geared this paper on Coca-Cola because of my interest on a previous paper I wrote for this marketing class; packaging and Price Analysis: Pepsi-Cola. As I wrote the paper on Pepsi I became interested on both products since the score been take competitors since the early 1900?s and still remain the two countermand cola drinks on the consumer products market today. This paper will inter Coca-cola?s domestic and global market as approximately as the importance of social responsibility and ethics attack the brand. Coca-Cola?s marketing began in China and opened its for the freshman time bottling places in Shanghai and Tianjin in 1927. A triplet plant opened in Qingdao in 1930. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of traffic in the midst of China and the United States. Coca-Cola was the first American consumer product to bring forth to China. (Coca-cola.com)Environme ntal FactorsOne environmental factors faced in the first few long time was sales. Sales were in reality higher in smaller more(prenominal) exclusive markets than that of the larger cities and retailers. Coco-cola embarked on an aggressive marketing campaign. other factor was the distribution to the retailers; rough of the smaller locations required hours of give way on everyplace rutted dirt roads, this presented a logistic challenge. In sum atomic number 82ing of sales was hard in these regions.

The keep family hired over thousands of sales representatives to make reparation visits and monitor the amount of product being sold and in what locations! . This reading was then entered into data banks that compiled all of the information and the company could track the information. Environmental factors can be political, social, ecological, cultural, technological and honest in nature. Coca-cola must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt... If you motive to cast a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay