Media In The Socialization Essay - 1778 Words

Media, in general, is a term of transmitting information. In other words, media symbolizes items which have a specific design to reach wide audiences or viewers. The term of media was first used with the appearance of newspapers and magazines. Now, due to the evolution of technology, it has expanded its meaning to television, radio, and more importantly, the Internet. Undoubtedly, media plays an essential role in the development of our society. It allows people to obtain knowledge, and it is also necessary for the education as well. As a result, even though many people may argue that the media has never played an important role in the socialization process, in fact, media plays a significant role in the socialization process as much as†¦show more content†¦Obviously, many parents have complained and struggled with a shopping addiction, especially families in America. Hence, teenagers and young adults have become the most desirable target audience of media. In short, nowadays , media have a strong and deep impact not only on an individual but also a whole society. Also, because teenagers and young adults seem to be the most valuable customer, they are now being the main target of the media. Nowadays, media has become the most powerful tool for any organization to reach its audience and viewers. Thus, there is a vast potential of influencing people. Because the term of media is very complex, and it contains a huge class of information which has not been selected carefully, people’s mind about surrounding can be intervened and compromised. According to Jang, â€Å"When participants’ cognitive ability was distracted by multitasking, they did not exercise any selectivity in choosing information† (684). Clearly, advertisers have taken this advantage of media wisely to persuade their consumers. They portray their products in an appealing light, even the product is not beneficial to consumers. The tobacco industry, for instance, has spent d ecades to convince people that tobacco is sophisticated and desirable, even though it is a slow and malignant poison. Consequently, because of a large number of people access to media and a complexity of an information, media can be aShow MoreRelatedSocialization - Gender Messages in the Mass Media Essay975 Words   |  4 PagesSocialization - Gender Messages in the Mass Media How Images on Television/Movies reinforce society’s expectations of gender. The most powerful form of mass media that we enjoy in America is the television. What we see on our T.V.’s can have very deep and profound effects on our beliefs, our life-styles and our needs and behaviors. 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