Marketing Plan for Jcrew Clothing company Research Paper

Marketing Plan for Jcrew Clothing company - Research Paper Example The youth, men as well as women form the majority of the customers when it comes to the clothing industry. The success of any business opportunity always depends on the positioning of such a business. Business ventures that are well positioned always ensure resounding success. Customers are always the major targets when it comes to positioning of businesses (Kotler and Keller, 27). This business is going to target the potential customers. This will be critical in enhancing the proximity and access by the customers, suppliers and ease the provision of labor. In this reason, it is critical to note that the JCrews online stores is going to have a friendly website that will ensure that majority of people can access some of the products and execute transactions online. It is prudent enough to note that pricing affects the rate at which any product is purchased. Products of high prices always experience low rates of purchase compared to those of cheap prices (Kotler and Keller, 31). This follows that high prices always tend to repel several customers. However, the clothing products of the JCrews online store are going to be of favorable prices. The prices are going to set prices that are affordable to all the customers. This is going to lure several customers to purchase the products. This is therefore crucial in expanding the customer base, thus impacting positively towards the purchase potential. The clothing products of the JCrews online stores are going to be of very high quality and their prices are going to be more affordable compared to that offered by our competitors. In order for any business to thrive well in the competitive world markets, there is need for effective promotion of the products on offer. This is crucial in informing customers of the new products, the improvements as well as the reasons necessary for one to purchase the products. Effective promotional tools are suitable