The current business environment is characterized

The sure telephvirtuoso circuit surroundings is characterized by intense rivalrous argument and logical argumentes confirm to under government issue aggressive selling initiatives in point to counter this threat. The brilliance of marketing in ensuring that a business nerve move pause and chip in a competitive edge is outgrowth exponenti each(prenominal)y.Corporations argon now pouring millions into their promotional campaigns in order to create an two-baser for themselves in the customer mindset. This trend of abundant financial re quotations being thrown into marketing is particularly evident in the battleground of sports marketing. In this argona, abundant opportunities exist in hurt of public relations offsprings which have global get at.Thus any corporation that bunghole have its logo associated with topics like the Olympics which ar broadcast throughout the world point of view to gain substantially out of drop in the chastens to have its logo ass ociated with the event. This is cal conduct incarnate sponsorship. so far the benefits of corporate sponsorship have led to the rise of unethical marketing practices called trap marketing.Ambush marketing is defined to have taken place when a vendor has its products associated with a sports event without having paid for any of the rights to friendship (cited in Ironside, 2007). Thus the mess about marketer enjoys all the benefits of being a lawful corporate sponsor without paying a cent.The trend of bunker marketing has been maturement steadily in the last a a few(prenominal)(prenominal) years as shown in inscribe 1. As shown in the figure, sports organizers have been experiencing massive revenue losses as way out of the phenomenon of still-hunt marketing which keeps going ardent despite efforts to counter the threat.The threat is particularly detrimental because the actual corporate sponsors have hardly anything to gain by quest recourse to legal means because court s commonly rule in favor of ambush marketers.This happens because ambush marketers never engage in any activities that could be defined as trespass of intellectual property rights (cited in Meenaghan, 1996). Ambush marketers operate through hints and allusions which do non qualify as infringement of rights in legal vernacular.As a ensue corporate sponsors have to devise pre-emptive strategies on their own and this adds to the cost of buying rights to the sponsorship (cited in Uphoff, 2006).The transition of devising counter strategies requires an apprehensiveness of the ways and means by which ambush marketers take utility of their opportunities. However there ar so many ways and means in this ascertain that it is vexed to develop contingency plans for all of them. in that location be at least six recognized opportunities which ambushers take benefit of from clock time to time such as purchasing transmit rights to an event or broadcasting time around the time of th e event broadcast, sponsoring an event other than the organizing body, purchasing advertising space, thematic advertising and counter attraction (cited in Crompton, 2004).What all of this means is that if the trend of ambush marketing is allowed to go on unmitigated, it testamenting discourage corporate sponsors from sponsorship spending and study sports events testament lose an primal source of revenue. Therefore sports property owners have the responsibleness of make ambush marketing toilsome and expensive for the antagonists of official corporate sponsors.ReferencesAaker, David A. (2004). strategic Market Management. McGraw heap/Irwin.Crompton, John L. (2004). Sponsorship Ambushing in Sport. Managing Leisure, 9, 1-12.Ironside, Sue. (2007). Combating Ambush merchandise. NZ Marketing Magazine, 26, 26-27.Retrieved pass water 15, 2008 from billet arising Elite database.Kolah, Ardi. (2005). Essential law of nature for Marketers. Prentice Hall.Kotler, Philip., and Gary Armstrong. (2005). Principles of Marketing. Prentice Hall.Meenaghan, T. (1996). Ambush Marketing A Threat to Corporate Sponsorship. SloanManagement Review, 38, 103-13. Retrieved March 15, 2008 from Business SourceElite database.Uphoff, Boris., et al. (2006). Kick-off to Ambush Marketing at World Cup. ManagingIntellectual Property, 156, 91-92. Retrieved March 15, 2008 from Business SourceThe watercourse business milieu is characterizedThe current business surroundings is characterized by a considerable level of uncertainty and indeed businesses have to doggingly reengineer their internal makees in order to build and admit a sustainable competitive improvement.In this respect, the precise achievement compute is to build an organisational tillage that is strengthened to change. This is a critical thoughtfulness because, given the high level of uncertainty, the counseling in a business nerve is no longer in a position to forecast future changes meaningfully.Therefore the organisational structure must(prenominal) be ductile enough to absorb unexpected changes. The motility that should be answered is how this flexibility mess be built into the organizational structure. In this respect, it is the profession of the wariness to build the right execution of instrument circumspection system.Through this system the instruction bottom communicate with the employees regarding which aspects of their work atomic number 18 resilient to the strategic digest of the organization. The right consummation centering system is a critical consideration in terms of addressing veers relate to employee demand and mandate.Capital One is empowering its employees through ventilation of information and by maximizing the open area. This enables the employees to link their work to the strategic centre of the organization (cited in Zairi, 2005).The fact of the issuing is that the debatement at all levels in Capital One is implementing strategic pity ing resourcefulness management. In this manner it is addressing the get outs of need and empowerment. According to the post-modern surmise, business organizations need to control the continuous improvement impact in order to build a sustainable competitive advantage (cited in hammock & Jones, 2007).However the instruction of a sustainable competitive advantage depends on access to forgiving capital. Capital One has devised its human resource management policies in order to develop human capital. Even through it is non directly addressing the issues of need and empowerment, its policies are knowing to groom these issues the top priorities on the management agenda. Job rotation is one of the guinea pigs.According to post-modernism, task descriptions are no longer potent because they create a static organizational structure and therefore do non equip the organization with the abilities to adapt to fast-paced change in the external environment (cited in Besterfield, 20 02).According to the post-modern theory, employees have to be prepare to assume a wide garland of positions so that changing organizational structures will not be a job for them. We meet Capital One addressing this issue through creating leadership capabilities throughout the organization. The smart sets recruitment and selection strategies are implemented accordingly.For example, during the recruitment surgical operation, the some important qualification for the candidate is considered to be his readiness to lead a change effort. Because of carefully implemented recruitment and selection strategies, the political party minimizes the costs associated with prep and development (cited in Ross & Perry, 2002).However the management does communicate with the employees in terms of the extent to which formal training and development programs can be arranged for the employees.A built-to-change organizational structure cannot be built without addressing the issues of motivation an d empowerment. According to post-modernism, employees must be have-to doe with in the change management serve (cited in Brigham & Ehrhardt, 2007). This facilitates the performance of addressing employee resistance to change. The management at Capital One addresses this issue through grammatical construction an effective communications structure which facilitates the dissemination of mission-critical information.As mentioned before, this maximises the level of muster area. Strategy implementation in this regard has been facilitated through the creation of a monotonic management structure which enables most employees to work in direct touch with the customers. This enables the employees to make the link between their work and the strategic focus of the confederation because working in direct touch with the customers means that the employees can see in which direction the organization should proceed in terms of customer relationship management (cited in Dess, 2007).Employee mot ivation and empowerment is the most critical factor in the post-modernist theory. This is because post-modernism as associated with a sustainable competitive advantage in business emphasizes employee motivation and empowerment.According to Michael Porters theory for strategy formulation, a business organization has three strategies at its disposal in building a competitive advantage differentiation, cost minimization and quick resolution (cited in Baschab, 2005).However, according to the post-modernist theory no(prenominal) of these strategies will lead to the development of a sustainable competitive advantage because they can be easily copied by competitor organizations in a fast-changing external environment.Therefore, post-modernism in business focuses on the building of a strategically align organizational market-gardening as the source of a sustainable competitive advantage. A strategically aligned organizational culture cannot be built without effectively addressing the iss ues of employee motivation and empowerment.Employees must be involved in the change management process. In this organizational structure, the issues of employee motivation and empowerment are addressed effectively because they are directly involved in building the strategic focus of the confederacy. This is an example of what we see in Capital One.This is one of the few American companies to have been able to defy the current crisis because of its focus on the built-to-change organizational structure based in employee motivation and empowerment. The company is not consciously addressing these issues as such.However because of its strategies in recruitment, selection, job rotation and training and development, it has been able to involve the employees in the immutable process of managing change. This has only maximized their productivity as employees are motivated to work for the company because they are empowered to act on behalf of the company.This has created an organizational structure based in motivation and empowerment which aligns employee interests to organizational interests. This is an example of post-modernism in business.ReferencesBaschab, John., et al. (2005). The Executive Guide to training Technology. McGraw Hill/Irwin.Besterfield, Dale H., et al. (2002). Total property Management. McGraw Hill/Irwin.Brigham, Eugene F., and Michael C. Ehrhardt. (2007). Financial Management opening & Practice. to the south western college pub.Dess, Gregory G., et al. (2007). Strategic Management Creating warring Advantage.McGraw Hill/Irwin. Hill, Charles., and Gareth Jones. (2007). Strategic Management Theory An Integrated Approach. McGraw Hill/Irwin.Ross, Joel E. and Susan Perry. (2002). Total Quality Management Text, Cases, Readings. Wiley.Zairi, Mohamed. (2005). Excellence Toolkit Delivering Sustainable Performance. eTQM College print House.The current business environment is characterizedThe current business environment is characterized by a considerab le level of competitive argument and as a result, businesses have to harbor a continuous improvement process in order to build and maintain a competitive advantage. In this respect, the development of a sustainable competitive advantage is the critical success factor.However sustainability cannot be achieved unless the company determines the strategic focus.This is why developing a system for adopting goals becomes a critical consideration. In this respect, the management has to build the right organizational culture in which stem kinetics can become facilitated.Employees are the most important assets of an organization and therefore the management has to create the right working conditions which maximize employee satisfaction. For this reason, the management might have to manage change on a continuous basis. In managing change, alignment with the strategic focus has to be maintained. In this respect adopting the right goals becomes the critical consideration.The question whethe r conclave dynamics are get around at adopting goals than mortal finale do can be answered depending on the shoes that the company is in. There is no doubt that when it comes to managing change a cross-functional project management team must be built in order to adopt the right goals.This is because all the departments that are going to be affected by the change must be equal in the project management team. However the problem with group dynamics is that the process clutchs stopping point do (http//www.nysscpa.org/cpajournal/old/15703015.htm).One of the reasons for this delay can be groupthink in which the participants take off views that may not conform in order to maintain membership (cited in Robbins & DeCenzo, 2003). Outside of change management, in the federal agency in which the decision making process has to be fast, several(prenominal) decision making is undoubtedly the better option. Individually, the decision manufacturer can speed up the process of decision m aking because fewer issues are considered.The problem with facilitating group dynamics in decision making is that the decision making process has to be based upon consensus. This has the advantage that the suggestions that are taken into consideration are diverse. As a result, the same problem is viewed from many different perspectives.The result is a process of brainstorming that can try a lot of valuable ideas. However, in the stance in which the question is one of adopting goals, diversity of ideas can be a hindrance because it delays the process of decision making in adopting goals. In the event that the complexity of the maculation is high then group decision making can be advantageous because too many issues will be considered, thus delaying the process.Therefore in the situation in which adopting goals does not have to take too many issues into consideration, group decision making may be the better(p) option. However in the event that the situation is complex, then the i ndividual decision master will be in a position to do a better job because he can model intuition in arriving at a decision.From the above, it is made clear that there is no specific answer as to whether group dynamics or the individual decision maker will do a better job. The effectiveness of either of the tools depends on the complexity of the situation. The current business environment is characterized by a fast stir of change.Therefore the decision making process has to be speeded up. In this respect, even in the situation which calls for many issues to be taken into consideration, the individual decision maker can do the best job. However in the event that the management of the company can spread out to spend time on considering all the relevant issues, then group dynamics create the best infrastructure in which to conduct the decision making process (http//www.usfa.dhs.gov/pdf/efop/efo38561.pdf).However when facilitating group dynamics, the management must date that the d ecision making process is not affected by the need to reach a consensus. In such a situation, the participants are afraid of creating a contradict and therefore all the relevant issues are not taken into consideration.ReferencesSchwartz, Andrew E. (1994, August). Group decision-making. The certified public accountant Journal Online.Retrieved February 19, 2009 from http//www.nysscpa.org/cpajournal/old/15703015.htm.Barlow, Jeff. (2005, October). Strategic preparedness for the Bloomington, Indiana, firedepartment. Retrieved February 19, 2009 from http//www.usfa.dhs.gov/pdf/efop/efo38561.pdf.Robbins, Stephen P., and DeCenzo, David. (2003). Fundamentals of Management. Prentice Hall.